"There's a lot going on in the space," said Judy Kimball, a senior director of investor marketing at Yipit. Initial Data Offering launched last December, and its user base has grown rapidly, according to Ober. The site is simple — it's a place where data vendors can share new products, and data buyers can get in touch with sellers on items that interest them. Now, his side hustle is growing faster than he could have imagined, and he hopes to expand beyond the typical hedge fund crowd. Because this isn't Ober's day job, the build-out can be less about revenue and more about growing the community.

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Persons: Carlyle, aren't, Judy Kimball, It's, Lowenstein Sandler, Matt Ober, Ober, Kimball, Yipit Organizations: Business, IDO Locations: San Diego, Ober